This video, the last in the series is the crucial moment when a buyer approaches a vendor looking for details about a product and then getting bombarded with a heavy sales pitch at exactly the wrong moment.
Change is notoriously stressful. So stressful, it can cause your brilliant improvement to fail. The key to success lies in finding ways to reassure those who are threatened most by the change. Here are some simple steps to take to achieve this.
Email is an ancient technology but it will probably be with us for longer yet. It's Ok for handling excepts to a process, but all too often it is the default workflow tool for a lot of businesses. That's far from ideal but the best we have got for now.